About Norma

Dedicated Since 1902

Nestled amidst Sweden’s vast forests and pristine wilderness, a haven for sports enthusiasts, lies the small town of Åmotfors, near the Norwegian border. Here, for 120 years, Norma has been crafting ammunition to the highest world-leading standards, inspired by the rich biodiversity of moose, deer, and various small game species that populate Sweden’s wild landscapes. This setting has been the cradle of our innovative ammunition development and manufacturing.

The merger with Beretta Holding, an entity with a storied history of its own, marks a new chapter in our journey. This partnership blends Norma’s longstanding expertise in ammunition with Beretta’s deep-rooted heritage in firearms, creating a synergy that further elevates our product excellence.

Norma’s dedicated team of engineers and product designers continually strive to innovate and offer superior solutions for sportsmen. A landmark development in our history was the introduction of the “boat tail” bullet design by Karl Wang, Norma’s ballistic engineer. This ingenious design significantly enhanced bullet accuracy and set Norma apart in the industry.

Our commitment to innovation and performance is evident in our products. The Norma name is synonymous with groundbreaking developments in various shooting disciplines. From the dominance of the 6mm Norma BR (Bench Rest) in match shooting to the versatility of the 6.5-284 Norma in both military sniper and hunting applications, our calibers have set benchmarks. The 7×61 mm Sharpe & Hart, .308 Norma Magnum, .358 Norma Magnum, .300 Norma Magnum, and .338 Norma Magnum are testaments to our legacy in developing renowned magnum cartridges.

Currently, Norma produces not only the world’s most reliable brass cases but also a portfolio of highly precise, expertly engineered projectiles that span a broad spectrum of applications in hunting and shooting. Expanding into new categories like rimfire, pistol, revolver, and airgun ammunition, we maintain our unwavering commitment to precision and quality.

For hunters and shooters who prioritize exceptional performance and consistent reliability, Norma, bolstered by the rich heritage and expertise of Beretta Holding, offers an unparalleled range of products. The choice is now yours to experience the pinnacle of ammunition excellence.

Our Partners

Our Partners

Norma’s storied history is significantly enriched by our enduring collaborations with esteemed entities in the industry. Our joint venture with the preeminent German rifle maker, Blaser, is a prime example of such successful partnerships. Together, we have pioneered the Blaser Magnums, a new generation of high-performance cartridges that stand apart in the market.

These innovative cartridges are not mere replicas of existing calibers. They are the result of applying cutting-edge ammunition technology to maximize performance in each caliber group. Crafted with precision and expertise, the Blaser Magnum calibers are available under both the Blaser and Norma brands, exemplifying our shared commitment to quality and excellence.

Furthermore, under the Norma brand, we offer an array of additional loads, expanding our portfolio and providing our customers with a wider range of high-quality ammunition options. This synergy between Norma and industry leaders like Blaser underscores our dedication to innovation and our role as a key player in the ammunition industry.




Production Facilities

For over a century, Norma Precision AB in Åmotfors has been a beacon of excellence in small arms ammunition manufacturing. This rich legacy, stretching back to 1902, is a testament to our unwavering commitment to quality and innovation. Our Swedish factory, supported by a century of industrial tradition and expertise, continues to produce a wide array of hunting and shooting products that meet the highest standards of precision and performance.

Our documentary showcases the meticulous process behind the creation of CFR cartridges, crafted in the same facility that has been producing world-class cartridges and components since our inception. This dedication to excellence is a hallmark of our brand.

As Norma has grown, we have expanded our offerings to become a comprehensive supplier of ammunition for both consumer and professional markets. Our product range now includes centerfire rifle ammunition, rimfire, pistol and revolver rounds, and a complete selection of components for reloading. Each product is the result of our global production facilities and R&D departments’ collaborative efforts.

Now, as a proud member of Beretta Holding, we leverage their rich history and expertise to enhance our capabilities. Beretta, with its centuries-old heritage in firearms and ammunition manufacturing, brings an additional layer of craftsmanship and experience to our operations. This partnership enables us to incorporate their renowned precision and excellence into our products.

Moreover, our expansion to Savannah, Georgia, marks a significant milestone in bringing our tradition of excellence and precision to the United States. This new manufacturing facility allows us to directly cater to the American market, ensuring that our customers in the US receive the same high-quality products that have defined Norma Precision for over 100 years.

Together with Beretta Holding, we continue to innovate and uphold the highest standards of quality, ensuring that Norma Precision remains at the forefront of the ammunition industry.

Production Facilities

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